How brands shot first on social media for Star Wars' #MaytheFourth
On Wednesday, social media users celebrated the hallowed 4 May, otherwise known as May the Fourth, a play on the saga's famous 'may the force be with you' line, and a day forced upon us by Disney’s Star Wars.
Some Star Wars creative
The force (or fourth) was indeed with some brands as they looked to piggyback the event like a hunched over little Yoda on Luke’s back (see: Empire Strikes Back, Dagobah system, act two, training montage).
With these seemingly oddly celebrative days becoming more and more frequent for social media users (take note Ed Balls Day), savvy marketers now find themselves having to pen in increasingly more dates and create more niche content to compete in the real-time arms race.
Here are some of the most retweeted entries that could definitely make the Kessel run in less than twelve parsecs.
Taco Bell
I will finish what you started. #MayTheFourth pic.twitter.com/fCqQ1sOmTI
— Taco Bell (@tacobell) May 4, 2016
GoPro
Photo of the Day! #MaytheFourth be with you! Matthew Burdzy proves even the Empire needs some R&R. #GoPro #StarWars pic.twitter.com/0bBqaIqHia
— GoPro (@GoPro) May 4, 2016
Guinness US
Made of more, Guinness is. #MayTheFourth #WednesdayWisdom pic.twitter.com/28bVhrZR3v
— Guinness US (@GuinnessUS) May 4, 2016
Carlsberg UK
In a brewery far far away... #ProbablyTheBest #MayTheFourthBeWithYouhttps://t.co/Hs4wWKmunF
— Carlsberg UK (@CarlsbergUK) May 4, 2016
Amazon
#MayTheFourth be with you (and your #PrimePet). Tag your pics w/#PrimePet for a chance to be featured! pic.twitter.com/bUQXMwsDZr
— Amazon (@amazon) May 4, 2016
Marketo
#MayTheFourth Be With You. Happy #StarWarsDay! pic.twitter.com/GMX4lOxbfA
— Marketo (@marketo) May 4, 2016
Seagate
No drive can be that important!
This one is, pal.#MaytheFourth pic.twitter.com/dE892J2GhM
— Seagate (@Seagate) May 4, 2016
Weetabix
Is BB hungry? No, BB-8 his Weetabix! #StarWarsDay #maythefourth #MayThe4thBeWithYou pic.twitter.com/zAZe16khdi
— Weetabix (@weetabix) May 4, 2016
Hulu
May the toys be with you. Plastic Galaxy: The Story of #StarWars Toys, on #hulu #MayThe4thBeWithYou pic.twitter.com/hvkk2udDRJ
— hulu (@hulu) May 4, 2016
Google Mexico
Celebra el día de #StarWars con tu película favorita en #GooglePlay https://t.co/wPFah8SVCl. #Maythe4thbewithyou pic.twitter.com/i1F8QDJzcr
— Google México (@googlemexico) May 4, 2016
Discover Ireland
Good night from Skellig Island... one of the 'stars' of #StarWars! #StarWarsDay #MayTheFourthBeWithYou pic.twitter.com/wUFC5N665q
— Discover Ireland (@GoToIrelandGB) May 4, 2016
Harper Collins
We’re 30 minutes away from our #twittertakeover with @CassSunstein—get your #StarWars Q's ready! #MayThe4thBeWithYou pic.twitter.com/fwn7zxmMhW
— HarperCollins (@HarperCollins) May 4, 2016
App Store Games
Conquer the galaxy with limited-time pricing on LEGO #StarWars: The Complete Saga. https://t.co/7mZgtAg8TY pic.twitter.com/2DiYKjR57G
— App Store Games (@AppStoreGames) May 4, 2016
BrandWatch measured the mentions of the hashtag, it allegedly racked up 970k on May the Fourth.
#MaytheFourth: We tracked 970k mentions of Star Wars day yesterday: https://t.co/gxEWH6tCBA pic.twitter.com/2txwfD43We
— Brandwatch React (@BW_React) May 5, 2016
Notably some other brands ran with the #Maythe4th hashtag instead of #Maythefourth...
Nesquik
#MayThe4th be with your Nesquik! pic.twitter.com/yjiubx0iIw
— Nesquik USA (@NesquikUSA) May 5, 2016
Twitch
Our #MayThe4th Star Wars Spotlight continues! @EJ_SA is building an Imperial Shuttle on https://t.co/g10ipHN8oW pic.twitter.com/ZTR4X5Uvaq
— Twitch (@Twitch) May 4, 2016
Ericsson
Yoda says “Do. Or do not. There is no try” to all industries: https://t.co/mjX135ZgNe #Maythe4th pic.twitter.com/7faWqWEnfz
— Ericsson (@ericsson) May 4, 2016
Rolls Royce
On #Maythe4th 1904, our founders joined forces. A long time ago in a hotel far, far away… https://t.co/6YYbjj4cvp pic.twitter.com/MshUCFfFaS
— Rolls-RoyceMotorCars (@rollsroycecars) May 4, 2016
Xbox
It's #StarWarsDay.
Let the wookie win. #Maythe4th pic.twitter.com/0UV7gOPuY3
— Xbox (@Xbox) May 4, 2016