The Drum's Do it Day named Event of the Year at the British Media Awards
The Drum's efforts to change the world in a day earned plaudits as Do it Day was named Best Event at the British Media Awards.
Do it Day, which took place last November in London and New York, saw brand marketers set challenges to make the world a better place and the industry's top creative talent come together to solve them in just 24 hours.
As a result, Dennis Publishing planted 1,000 trees in only a day at the Heart of England Forest and Mashable's Ben Maher devised an app, BeWorthwhile, which simplifies the way charities can find skilled volunteers.
The event also involved briefs from the United Nations, Dixons Carphone, Barclays and Trinity Mirror, among others.
The judges said they "very much admired the ethos of the event and found it inspiring", with their rationale reading: "They liked how much thought had gone into the structure of it with the team really challenging themselves to get it right. It proved to be an amazing first year with great potential for growth in the future."
Stephen Lepitak, editor of The Drum, said: "What an amazing award to receive for running an event that was an honour for The Drum to create. We believe Marketing Can Change the World and this event was devised to prove just that.
"It was a labour of love for the company and editor-in-chief Gordon Young especially, but it wasn't done for awards. We intend to continue to run this event each year and want more and more marketers to join us in our mission to make a difference."
Meanwhile, The Drum magazine was also recognised at last night's awards, winning bronze in the Print category. The awards celebrated some of the most exalted names in British media with the likes of the Guardian, Economist and Dennis Publishing being among the other big winners.
A documentary about what happened on Do It Day can be viewed above.