AOL creates a different NewFronts experience, announces 360-ready BUILD studio

AOL hosted its NewFronts yesterday at South Street Seaport in New York, and Found Remote's Natan Edelsburg was on hand.

As Noah Fenn, AOL’s head of video sales and strategy described, the company went for a different feel this year. Rather than running through its slate of programming and other content on an indoor stage, AOL was about “breaking the mold” and wanted its advertisers to experience the joy of being consumers.

AOL’s biggest announcement yesterday was that it would be building a new 13,412-square foot BUILD studio, designed to be able to shoot in 360. The studio will open at 692 Broadway in Fall 2016.

BUILD is AOL’s most viewed content, and, with the new studio, the company is doubling down on its success. In the first quarter of 2016, there have been more than 250 BUILD episodes featuring 500 influencer guests.

AOL also showcased its portfolio of sites, including TechCrunch, Engadget, Autoblog, MAKERS, and Huffington Post. TechCrunch’s Disrupt NY 2016 will be the first major media conference to be live streamed in its entirety on Facebook Live., while Huffington Post has surpassed one billion video views two months in a row.

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Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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