Financial Times names B2C boss Jon Slade as its first chief commercial officer
The Financial Times has appointed Jon Slade as its first chief commercial officer with immediate effect, it was announced today (3 May).
In this newly created role, Slade takes on the FT’s global advertising, circulation and Financial Publishing business.
Slade was appointed to managing director of business-to-consumer (B2C) operations in December 2014, which saw him join the FT board. He will continue to lead digital subscription operations for B2C in his new role.
Slade joins as Ben Hughes, the global commercial director and deputy chief executive at the Financial Times, is leaving the business in July after 33 years.
On his appointment, he said: “I am delighted to take on the role of chief commercial officer, which reflects the digitally-driven convergence of content and advertising strategies and the vital role of audience data and intelligence in both.”
Financial Times chief executive John Ridding said: “Jon has shown exceptional leadership in our subscriptions business and his appointment to the new role of chief commercial officer reflects a commitment to continuing the integration around audience data across the FT, to the benefit of both readers and advertisers”.