This month’s Eurovision Song Contest is set to be a truly global affair after Viacom snapped up the rights to broadcast the sing-athon in the US.
A deal reached with the European Broadcasting Union will see the continental contest brought direct to the homes of American’s for the first time later this month (14 May), opening up one of the world’s most lucrative television markets to organisers.
The musical event will be aired on the Logo cable network which has a reach of some 50m US homes with a daily diet of lifestyle content targeted primarily at the lesbian, gay, bisexual, and transgender community.
Eurovision executive Jon Ola Sand said: “We are extremely happy that US viewers now get to join those all over Europe, Australia and Asia in experiencing the grand final of the world's longest running annual TV music competition.”
Eurovision will take place between 10-14 May in Stockholm with entrants from 42 countries expected to descend on the Swedish capital.