Call of Duty drives fans to Facebook messenger for a ‘secure’ chat with Lt. Reyes chatbot

First-person shooter video game Call of Duty is experimenting with chatbots on Facebook as part of its new publicity drive around its annual release for the franchise.

The popular gaming franchise's social media posts direct fans toward a Facebook Messenger chat with a chatbot, using video to paint it as a “secure channel” as shown below.

Call of Duty: Infinite Warfare publisher Activision is using the chatbot technology to build the game world and wider narrative before its release and it also serves to gain the attentions of the public before its release later this year.

Hidden within the conversation threads is a puzzle that can be solved with some perseverance and patience.

Try it here.

Or see how I failed to solve it below.

And things only got more confusing.

Facebook is ramping up its use of chatbots in Messenger, read more about that drive here.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John