US Creative Work of the Week: Chase – Everything Unlimited
Ellie Kemper, star of the popular Netflix series Unbreakable Kimmy Schmidt, is starring in a campaign for Chase to promote its “1.5% unlimited cash back on everything” card.
The spots take a tongue-and-cheek look at advertising and how consumers are constantly bombarded with ads, whether from billboards, TV screens or mobile phones.
Yet Kemper reminds viewers that they can buy anything they see in the ads that surround them using Chase’s Freedom Unlimited card – and can earn 1.5% cash back while doing it.
Created by Droga5, the campaign has been voted by US Creative Works readers as “US Creative Work of the Week.”
In one spot, Kemper appears in an ad Droga5 created for toilet paper brand Quilted Northern last year called ‘Sir Froggy.’
“You see this commercial? It’s selling you toilet paper, which eventually you will need to buy,” Kemper says to the camera. “And if you buy it or anything else using the new Chase Freedom Unlimited card, you can earn unlimited 1.5% cash back.”
Earlier this year, Kemper also starred in a campaign for Buick, created by DigitasLBi.
If you’d like to vote for next week’s US Creative Work of the Week, visit our US Creative Works here.
Check out the spots below:
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Partner: Duncan Marshall
Creative Director: Casey Rand
Creative Director: Karen Short
Senior Copywriter: Pete Gosselin
Senior Art Director: Jay Hunt
Copywriter: Colin Lord
Art Director: Inna Kofman
Associate Design Director: Devin Croda
Junior Designer: Alex Lumain
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Executive Producer: Carlin Wilson-Webb
Group Integrated Production Manager: Topher Lorette
Associate Broadcast Producer: Jackie Omanoff
Head of Interactive Production: Niklas Lindstrom
Executive Interactive Producer: Thomas Longo
Interactive Media Producer: Madison Goldberg
Senior Social Producer: Chris Parke
Associate Social Producer: Kylie Loeffler
Head of Art Production: Cliff Lewis
Senior Art Producer: Bianca Escobar
Senior Print Producer: James Deprima
Senior Retoucher: Peter Gibson
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Colm Murphy
Strategy Director: Tom Haslow
Senior Strategist: Nick Maschmeyer
Senior Strategist: Ned Sonnenschein
Group Communications Strategy Director: Alan Smith
Senior Communications Strategist: Yan Wang
Communications Strategist: Parks Middleton
Executive Group Director: Agnes Fischer
Account Director: Megan Gokey
Account Supervisor: Caroline Engram
Account Manager: Taylor Holland
Associate Account Manager: Kelby Schmidt
Project Manager: Emma Tonetti
Production Company: Hungry Man
Director: Hank Perlman
Executive Producer/Managing Partner: Kevin Byrne
Executive Producer/Head of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Tom O’Malley
Production Supervisor: Lucy Sheridan
Editorial: PS260
Editor: JJ Lask
Editor: Ned Borgman
Senior Producer: Laura Patterson
Post Production: The Mill
Executive Producer: Chris Kiser
Producer: Andrew Hamill
Lead Flame: Mike Smith
Animator: Clemens Den Exter
Music: Dutone
Sound: Sonic Union
Mixer Steve Rosen
Photography: Walter Schupfer Management
Photographer: Andrew Eccles