1971: Coca-Cola unveils ‘I’d Like to Buy the World a Coke’

Today’s marketing moment, Coke’s 1971 song ‘I’d Like to Buy the World a Coke,’ was chosen by Carl Fremont, global chief digital officer of MEC.

Below, find out why the iconic jingle, which was created by McCann Erickson creative director Bill Backer, is Fremont’s favorite marketing moment.

According to the I'd Like to Teach The World To Sing Songfacts, this was written for a Coca-Cola commercial to be sung by The New Seekers.

When the advert became a hit, radio stations got requests for the song.

It was made into a full length song with the line, "I'd like to buy the world a Coke, and keep it company," replaced so radio stations would play it.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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