Watch The Drum's Do It Day documentary: 24 hours to change the world

The Drum's short film 'Do It Day - 24 hours to change the world' is now live after being given its premiere at Advertising Week this morning.

The film tells the story of The Drum's Do It Day event where 13 global brands including IBM, Unilever and the United Nations joined creatives in London and New York to attempt to change the world on one day in November.

So did they succeed? You can find out in our documentary above but (spoiler alert) the video follows the fortunes of two particularly innovate projects that were born at Do It Day and are going from strength to strength now.

They are Mashable's BeWorthwhile concept, which is attempting to reinvent volunteering through an AI-driven app that matches charities with people who have the skills they need.

And Dennis Publishing's #treesfortrees challenge which attempted to plant 10,000 trees in just a matter of hours at Do It Day.

Do It Day will be back again this year and you can find more details on the dedicated website.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

All by Staff