McCann brings in Tribal Worldwide exec to lead digital growth in Singapore

McCann Singapore has hired Kaezad Nallaseth as head of digital, joining from Tribal Worldwide Toronto, where he was VP, business unit director.

Nallaseth will be tasked with growing the digital business at McCann in Singapore, as well as building the digital expertise at the agency.

He said: “Singapore is an incredibly exciting digital market with very sophisticated users. A large part of my mandate is to help ensure our clients’ brands live up to and surpass the high expectations customers put on them in the digital space. Seamless and rewarding digital experiences will determine which brands consumers remain loyal to and which ones are left behind”.

At Tribal Worldwide Toronto Nallaseth led client relationships including Canadian Tire, Mondelez and Economical Insurance. Prior to Tribal, he spent six years as FCB’s digital group business director.

Rob Doswell, CEO, McCann Singapore, said: “He brings a wealth of digital experience and a compelling strategic viewpoint on mobile, technology and innovation to the team. His award-winning work across online touchpoints is impressive and hugely valuable as we grow our holistic approach to communications”.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

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