The Drum's Do It Day documentary to premiere at Advertising Week today – watch the trailer now
Advertising Week Europe attendees will be treated to a first look at The Drum's Do It Day documentary during a special screening this morning.
The short film, Do It Day – 24 Hours To Change The World, tells the story of the live event which saw 13 of the world's biggest brands come together with creatives in the UK and New York to attempt to improve the world in just one day last year.
The screening, at 10.30am on The Sun Studio stage, will be followed by a panel discussion debating whether doing good is good for business.
Hosted by The Drum's commissioning editor Cameron Clarke, the panel will feature IBM marketer Bill Sullivan, Seven Hills co-founder Nick Giles, Havas London executive creative director Ben Mooge and Heide Cohu, founder of the Studio of Art & Commerce and former Red Bull comms chief.
Clarke said: "This is one of the biggest topics in marketing right now and we have a superb panel to debate whether brands can truly be a force for good in the world.
"And we're excited to be able to give Ad Week delegates a sneak preview of our Do It Day film before it goes live on The Drum later tomorrow."
You can follow all of The Drum's coverage from Advertising Week Europe on our dedicated Ad Week hub.