Destinology appoints Caliber to provide SEO and content marketing services

Destinology offers holidays tailor-made by personal travel consultants.

Luxury holiday specialist Destinology has hired Caliber in a bid to strengthen its SEO and content marketing efforts and help drive sales.

Destinology offers tailor-made holidays put together by a destination expert, from a hand-picked selection of superb resorts. Customers benefit from personal travel consultants who are available at every stage of a trip, from initial enquiry to the return journey home.

Daniel Acarnley, sales and marketing director at Destinology, said: “Caliber offers an attractive proposition that combines complicated technical work at the back end with creative content campaigns to push our key services. The team at Caliber are both friendly and professional, with an understanding of the high standards we set for ourselves at Destinology. We look forward to working with them to improve customer experience.”

Jose Capelo, SEO Account manager at Caliber, said of the client win: “We are delighted to be working with Destinology to maintain their strong position in the SERPs and improve their digital presence even further. Just as Destinology share their advice, personal recommendations and experiences with holidaymakers to offer luxurious holiday packages, we intend to share with them our expertise in SEO and content marketing to help them stand out online. Using experience and techniques gained from working with a portfolio of globally recognised brands, including several high profile travel clients, we are looking forward to starting a collaborative partnership with this fantastic company.”

Caliber has offices in London, Edinburgh and Dubai.

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Michael Feeley

Michael Feeley is The Drum Network's consultant journalist, advising and assisting member agencies on their editorial submissions and contributions to The Drum.

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