Beworthwhile One Minute Briefs

BeWorthwhile and One Minute Briefs challenge – vote for your favourite poster to help tackle online trolls

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By The Drum Team, Editorial

April 18, 2016 | 4 min read

Last week (14 April) The Drum and One Minute Briefs invited our followers to take part in a quick-fire creative challenge to help spread the message that donating just a little of your time can make a huge difference.

We asked creatives to advertise a charity to tackle internet trolling as part of our BeWorthwhile challenge, which has seen us ask readers to scamp up responses to two quick-fire hypothetical briefs over the past two weeks.

We received dozens of entries on Twitter, featuring troll dolls, bridges and stark warnings urging keyboard warriors to think twice before they post. Now we want you to choose which speculative campaign you think is the best.

To vote click here, then click the 'like' button to vote for your favourite, voting will close at 2pm today (18 April).

One lucky winner will win a pair of tickets to The Drum and Mashable's BeWorthwhile event this coming Thursday (21 April) at Advertising Week Europe, and the best entries will go on display in our gallery at Ad Week later this month.

The competition precedes the official unveiling of Mashable's BeWorthwhile app, which was devised at The Drum's Do It Day event last year. Designed for professionals looking to make better use of their corporate volunteering days, the app uses artificial intelligence to match volunteers' skills, time and location with the charities that need them most.

To get a flavour of this week's entries, take a look at the gallery below.

One Minute Briefs - BeWorthwhile challenge

One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
One Minute Briefs - Troll Entries
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Last week's brief challenged the creative community to advertise a charity for mobile phone addicts, with 130 brilliant creative responses flooding in from across the industry in just one day. See the winning idea here.

Beworthwhile One Minute Briefs

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