Assembly brings on Sarah Power as first chief strategy and research officer

MDC media agency Assembly has hired Sarah Power as its first chief strategy and research officer.

Previously, she served as chief strategy officer at media agency Initiative, where she helped bring on clients including GoDaddy and Papa John’s.

In her new role at Assembly, she will be tasked with driving “the strategic direction across the client roster, elevating data and information into superior insights and actions.”

Of her new position, Power said: “I am thrilled to be Assembly’s first chief strategy and research officer. Since forming a few years ago, the agency has experienced enormous growth, and I have no doubt that I will be able to add great value to its client portfolio.”

She will be based out of the agency’s New York office and will report to Martin Cass, CEO of Assembly and MDC Media Partners.

Assembly is headquartered in New York City with offices in Los Angeles, Austin, Detroit and Atlanta. It works with clients including Arby’s, Timberland and Expedia.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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