Geometry Global taps Google's Luise Hübbe for CDO role
Geometry Global, EMEA has poached Google's Luise Hübbe as chief digital officer.
Most recently creative strategy lead at Google, Hübbe has previously held positions at AKQA and DDB as senior strategic planner. She will be based in Berlin and report to EMEA chief executive Pietro Leone.
She will lead the region in delivering digital services and solutions, and will be tasked with developing and growing the firm's digital products.
Commenting on the appointment, Leone said "Consumer behaviour is changing on a daily basis and with Luise’s unique digital skillset in data, strategy and technology she will strengthen our ability to navigate these changes.
"Digital is at the heart of today’s business and will unrecognisably shape the world over the next few years. I am thrilled that Luise has decided to join us from tech giant Google to lead our digital charge," he added.