Taylor Swift’s calamitous Apple Music ad boosts sales of Drake’s ‘Jumpman’ by 431%
Last week Taylor Swift featured in a cringeworthy work out video looking to promote Apple Music.
The slot featured Drake single 'Jumpman' with the popstar frantically performing the song on a treadmill before engaging in a painful looking tumble.
The video, which has been viewed 20 million times, has reportedly paid dividends for Drake, with Complex claiming sales of the record have been up by 431 per cent on iTunes since the ad’s release.
Having received a substantial run out on TV and online, the ad was the first of a trilogy featuring Swift – so two more artists could potentially enjoy an inclusion in the vastly popular commercials released by the duo.
Watch the original ad below.
Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFU
— Taylor Swift (@taylorswift13) April 1, 2016