Trace CEO at MIPTV: 70% of our viewers use the second screen

Found Remote continues to interview top executives at Applicaster's booth who are attending MIPTV 2016 at Cannes. Trace was launched in 2003 as an urban-focused TV network, which is now distributed in many countries. Now the company is aggressively expanding across digital with new SVOD and OTT offerings. Chairman and CEO Olivier Laouchez explained how they are transforming into a digital brand because of their young audience who are living and breathing mobile. The full interview is above.

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