Food Lion touts its healthy offerings in campaign created by Doner

North Carolina-based Food Lion is the latest in a long line of brands to shout about its healthy offerings as consumers become increasingly wary of processed, preservative-filled foods.

In a campaign created by its agency of record Doner called ‘How Refreshing,’ four spots show how the company is committed to not only providing consumers with healthy, natural options but also affordable prices.

According to Food Lion, the campaign reflects many of the improvements that the grocery chain has implemented over the past few years, such as “product assortment expansion, including natural and organic produce, meats and other items, customer-centric training for associates, price investments, store remodels and much more.”

"We want customers to know they can count on Food Lion for a fresh and affordable shopping experience and we will deliver on that commitment through quality products at great prices, excellent customer service and convenient locations," said Deborah Sabo, vice president of marketing at Food Lion. "These new advertisements will be extremely relevant to our customer-base during this time and the commercials will set us apart from other grocery retailers.”

Other food brands that have recently rolled out campaigns touting their healthy initiatives include Kraft and General Mills.

Check out the Food Lion spots below:

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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