Smart remote technology company Peel expands direct tune-in capabilities to include social advertising

Peel, the smart remote technology company with 150 million registered users, is announcing a new product, Peel Boost, that will enable broadcasters to drive direct tune-in via targeted advertising across Facebook, Instagram, and Google.

Because Peel understands a user’s TV provider and location, among other information, networks such as CBS and NBC, for example, can target tune-in ads for NFL games to sports fans on the aforementioned social networks. The calls to action will enable those who engage with the ads to immediately change the channel on their TVs to the game or set reminders.

Peel currently offers this same tune-in technology and product to advertisers via its own app, which has been leveraged by National Geographic and HISTORY, among other networks.

“Companion apps are becoming an increasingly important part of the overall TV viewing experience, and we can now help TV marketers and brand advertisers target engaged viewers in a variety of environments simultaneously,” said Bala Krishnan, founder and chief product officer at Peel.

The company recently conducted a survey which showed that more than half of Peel users use social platforms while watching TV, and more than 85 per cent have their smartphones within reach.

Peel’s 150 million registered users generate more than 10 billion commands per month, and the app comes preloaded on more than half of all Android devices sold in the U.S.

Adam Flomenbaum

Adam Flomenbaum is a global leading expert on social television, over the top platforms, TV Everywhere, and content marketing. Flomenbaum has written for Dime Magazine and Brooklyn’s Finest (ESPN TrueHoop). In January 2014, he began contributing to LostRemote, a leading social TV blog, and was named editor in October 2014.

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