MIPTV 2016: Shotglass Media's Neil Smythe on The Football Republic and digital's impact on sports viewership habits
As Neil Smythe, Shotglass Media's Head of Sport, wrote in a post for Found Remote late last month, sports fans, and particularly football fans, are engaging with the teams they love in very new ways.
Rights holders still possess an extremely valuable commodity - the games themselves - but younger fans expect and want more than just watching matches.
Now, they want to engage with teams, influencers, and athletes across channels such as YouTube and Facebook and they don't demand "quality" in the traditional broadcast sense as much as they demand authenticity. Found Remote is at MIPTV again partnering with Applicaster, and Smythe stopped by earlier to chat about how Shotglass Media operates within Fremantle Media, The Football Republic, and digital's impact on sports viewership habits. The full interview is above.
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