The Onion braced for Snapchat Discover debut
The Onion, aka 'America's finest news source', is the latest publisher to sign up to Snapchat Discover.
The satirical title is sit alongside the 20-something media owners already using the platform to distribute content, joining the likes of Cosmopolitan, the Daily Mail and National Geographic.
Earlier this year Spanish language network Univision took a chunk out of the Onion, announcing it was acquire a 40 per cent share of the site for $200m. Today's move is part of a wider partnership between Snapchat and Univision to create unique Live Stories around special occasions, including sports and entertainment events.
An exact launch date has yet to be confirmed, but the Onion's channel is expected to land in the next few weeks.
Snapchat is seemingly in talks with the cross-platform measurement firm ComScore to get Discover publishers connected to the service; something that would let media owners include Snapchat numbers in their overall pitch to advertisers.