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2006: Kobe Bryant jumps over speeding car in Nike video

To celebrate the Ad Club of New York's 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.

Today’s marketing moment was chosen by CEO of Jun Group Mitchell Reichgut. Below, see why the 2008 Nike video of NBA star Kobe Bryant jumping over a speeding Aston Martin is his favorite marketing moment.

Nike created one of the first truly, global viral videos. It captured enormous attention and was a massive hit that marked a moment where an icon global brand went from TV to the Internet.

This piece was a great example of a brand providing value and sparking conversation in an organic way.

It was entertaining and it touched off a widespread debate as to whether or not the stunt was real.

See the full 120 Marketing Moments in the dedicated online section and find out how to purchase the exclusive book.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she oversees creativity coverage in North & South America and runs The Drum’s weekly “US Creative Works” roundup. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal and has interviewed dozens of creatives for The Drum’s “What does it take to be a great creative?” video series.

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