US Creative Works Ad of the Week: MilkPEP - Built With Chocolate Milk
Olympic swimmers Jessica Hardy and Tyler Clary are the latest athletes to star in the Milk Processor Education Program's (MilkPEP) ongoing ‘Built With Chocolate Milk’ campaign.
Created by Campbell Ewald, the spot aims to take viewers "through the inner thoughts of a swimmer" as they train for the Olympics.
The video, which has been voted by US Creative Works readers as Ad of the Week, touts chocolate milk as a serious recovery beverage for athletes. Other athletes who have starred in MilkPEP’s ‘Built With Chocolate Milk’ campaign include Olympic soccer player Kelley O’Hara and professional basketball player Kevin Love.
According to the Campbell Ewald, this is the second time that Chocolate Milk has partnered with USA Swimming as its “official recovery beverage."
If you’d like to vote for next week’s US Ad of the Week, visit our US Creative Works here.