Social Buzz Show: Digital Blonde's Karen Fewell on how climbing Kilimanjaro led to a career in social

The most recent episode of The Drum's weekly Social Buzz seen Digital Blonde founder Karen Fewell sit down with The Drum's community manager Adam Libonatti-Roche.

Fewell disucssed how climbing Kilomanjiro led to a career in social, as well as touching on the love-hate relationship between food and social media.

"Probably the first time I really saw the benefit [of social], was when I climbed Kilimanjaro and did a big fundraiser," she said.

"I used storytelling techniques and social to raise £8500 - and then I realised that social is actually quite powerful because that was the only way that I really did any fundraising."

The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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