JWT’s North American director of comms Anaka Kobzev heads to TBWA
TBWA Worldwide has named Anaka Kobzev as global head of communications.
She replaces Marianne Stefanowicz, who left the role in June of last year to join Droga5 as global head of public relations.
Kobsev is currently serving as director of communications for North America at J. Walter Thompson.
In her new position, she will be tasked with “further developing the collective global communications strategy for TBWA.”
According to TBWA, she joins at an important time for the agency since it has “publicly pledged to achieve a more balanced representation of women in senior leadership roles across the board over the next few years.”
She begins on April 18 and will report to CEO of TBWA Worldwide Troy Ruhanen.