Heineken’s global marketing director, Søren Hagh, has been promoted to managing director in Italy.
Hagh is due to take over the managing director of Heineken Italia from 1 March, replacing Edwin Botterman who moves to the same position in Belgium.
Hagh, who joined Heineken in 2013 as executive director global marketing, lived in Italy for three years during his tenure at Lego. Prior to this he held positions at L’Oréal, Diageo and Lego.
As global marketing director he helped drive forward the brand’s digital and quirky storytelling approach while also upsetting some of its own marketers.
In July 2015 Heineken promoted its UK marketing boss, Jacco van der Linden, to managing director of Heineken China.