Colin Jeffery, Managing Partner/CCO, David&Goliath - What does it take to be a great creative?

Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath.

Awards? Check. You name one, it’s on the mantle.

Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters.

He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands.

Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make a creative impact. The huddled masses don’t necessarily create the best work — those who dare to explore what life has to offer are setting themselves up for perpetual success.

Heed his advice. Get out there...and out of your own head.

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Doug Zanger

I am the Americas editor for The Drum. A geographic mutt, I was born in Minnesota (lived outside of Minneapolis until I was 12), lived in suburban Philadelphia, attended college in Denver and London — and have proudly called Portland, Oregon (and the Pacific Northwest) my home for 25 years. Sadly, I love Philadelphia/Portland/Oregon sports and Arsenal. I am deeply committed to telling the best stories possible, to not only legitimately engage, but to contribute something meaningful to the industry as well. Yes, marketing can change the world, and we will always do our best to ensure we are doing our part.

All by Doug