Colin Jeffery, Managing Partner/CCO, David&Goliath - What does it take to be a great creative?

Colin Jeffery has tread an interesting path — from his native South Africa to Singapore — to Boston and sunny LA at David&Goliath.

Awards? Check. You name one, it’s on the mantle.

Standout creative? Oh, yes. Leading Kia’s work over the years, he has been on the front line of the brand’s very well-received homage to hamsters.

He’s also had a front row seat, over the years and in his current role, to creative from some of the world’s most important brands.

Through his commitment to bravery and exploration, Jeffery has a strong opinion about what it takes to make a creative impact. The huddled masses don’t necessarily create the best work — those who dare to explore what life has to offer are setting themselves up for perpetual success.

Heed his advice. Get out there...and out of your own head.

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Doug Zanger

Doug Zanger is the Americas editor for The Drum. He leads the Americas editorial team’s content activity in the growing region. Based in Portland, Oregon, he is committed to sharing the most meaningful stories that benefit the global industry and its people. A Minnesota native, Zanger has covered a wide range of brands, issues and personalities, including Aloe Blacc, Seu Jorge, Wendy Clark, Susan Credle, Dan Wieden, Jeff Goodby and more. Fiercely dedicated to diversity, equality and talent, he has interviewed several women in leadership roles through his Exceptional Women of the World podcast.

All by Doug