Buzzfeed has launched a News app in the UK, Australia and Canada that will use push notifications to alert users to breaking stories.
The media group has doubled its efforts in recent years to stand up to national titles, as well as the likes of Vice, when it comes to driving its own news agenda following years of much-loved cat memes and ‘listical’ stories.
The app is the latest iteration of this push and will see a team of three in the UK focused on working with the wider news team to make content, including Gifs and videos, app-ready.
Buzzfeed editors will curate global content every day for a ‘shareable guide’ to the most important stories of the hour.
Push notifications will alert people to the guide as well as other breaking news, with readers able to customise the type of content they’re alerted to as well as when they receive notifications.
Meanwhile, the news feed within the app will be tailored to the market that’s awake.
The roll out of the News app comes as The Times revealed its intention to shift away from rolling news coverage in favour of a 'editon-based' model whereby it updates its properties three times a day to give readers a more curated experience.