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Sportitude appoints Navigate Digital to handle affiliate marketing activity

The Australian ecommerce business Sportitude has appointed Navigate Digital as their affiliate marketing agency for Australia.

Sportitude, formerly known as Slash Sport, is an ecommerce site for sports clothes, accessories and inspiration. Navigate Digital will be supporting the affiliate marketing programme for Sportitude’s new outlook. The new outlook is centred around the three beliefs to a happier life; attitude, respect and confidence.

Sportitude’s CEO, Roumen Staykov, believes the time is right to focus on driving their affiliate programme and by appointing Navigate Digital, he believes that can now happen: “We were impressed by the way Navigate analysed our existing affiliate marketing and came forward with an approach that would speed up the growth of this channel for us. We’re confident Matt and the team will help us achieve our goals in 2016. I’m excited to watch us grow together.”

Navigate’s managing partner, Matt D’Alton, looks forward to working with Sportitude: “Sportitude have a very broad range of sports brands and products they work with and an agile approach to ecommerce that’s brought them to this point in their growth. It’s an exciting prospect to work with them to drive a unique programme forward.”

Navigate Digital has offices in London and Australia and has clients such as Park Resorts, Palmer's, Donald Russell and Regus.

Naomi Taylor

Naomi Taylor is editorial account manager at The Drum Network, covering members' news, insights and publications.

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