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Google redesigns AdWords 'for marketing in mobile-first world'

Google is set to redesign the interface of its AdWords product as part of a year-long project to better help marketers reach consumers in a mutli-screen world. 

It is the first major overhaul of the AdWords interface in the last 15 years and comes at a time of increasing complexity for marketers looking to connect with consumers not just on mulitple devices but through the medium of video and display via YouTube and Search. 

The new look incorporates Material Design, the design language that’s at the core of Google apps like Maps, Search, and Gmail. 

In a blog posted yesterday (28 March) Jerry Dischler, vice president of product management, AdWords said: "This rise in complexity has created the need to reimagine AdWords, and over the past year, our product teams have been thinking hard about about how we can make AdWords as relevant for the next 15 years as the first 15. From creating a single Shopping campaign to updating thousands of text ads, we needed to do this in a way that works well for all advertisers around the world, regardless of size or objective."

Selected advertisers will be invited over 2016/2017 to try it out and provide feedback. Google said invites will be sent based on a number of factors, which it did not disclose but will include a range of advertisers both large and small. 

Featured by The Drum