Global renews Capital’s Summertime Ball with Vodafone for three years

Radio giant Global has pinned down Vodafone as the sponsor of Capital’s Summertime Ball for the next three years.

Following a four-year partnership between the brands, the sponsorship has been renewed for another three years.

Furthermore, the partnership will see Vodafone bring an unsigned act to the stage at Wembley to perform as part of the Future Breakers competition.

Alex Conaway, head of brand advocacy, engagement and activation at Vodafone, said: “The partnership has been a huge success with Capital’s Summertime Ball now playing a major role in driving brand engagement for Vodafone.

“This year I’m confident we can build on the great work we’ve already done with Global to make Capital’s Summertime Ball with Vodafone 2016 the most successful yet.”

Mike Gordon, chief commercial officer at Global, added: “This is a true partnership that continues to deliver better results year after year. Vodafone is the ideal partner for Capital’s Summertime Ball and I’m delighted they’ve chosen to work with us for another three years.”

The deal builds upon Vodafone’s existing partnership with Global on The Vodafone Big Top 40.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

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