Facebook Messenger code hints at its future as a marketplace

Code tucked away in the Facebook Messenger app has hinted that the service is set for a shift into mobile payments in a move that could hook the social network up with brands.

A slew of features have reportedly been tucked away in the iOS version of the app, according to the Information.

With the drive, users look likely to be able to pay for e-transactions that would drive Facebook into competition with the likes of Apple Pay, Android Pay and established players like PayPal.

Also uncovered was a reference to a “secret conversations” service which the publication rumoured was an optional encrypted chat tool – much like that already offered by WhatsApp.

The move builds on Facebook’s decision to launch digital cash transferals to the US last year.

John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

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