Microsoft appoints Jolaine Boyd as CMO for APAC

Microsoft has named a new CMO for Asia, promoting former head of marketing of Microsoft mobile devices in APAC Jolaine Boyd to the role.

According to the tech giant, she will lead the region in terms of telling its story to consumers across its marketing platforms in “immersive ways”.

Based in Singapore, Boyd will also lead the region in developing tools and content for customers to use across digital platforms.

Commenting on her promotion, Boyd said: “The Asia Pacific region has some of the most dynamic markets in the world which is transforming the way we do marketing, especially in this mobile-first, cloud-first world. I look forward to helping people and businesses here unlock their potential and achieve more with the right tools.”

Boyd has been at Microsoft for over five years, her most recent role leading the consumer marketing for the businesses mobile products in APAC. She’s also held roles leading marketing for Australia and Indonesia. Prior to Microsoft she held marketing roles at Telstra.

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Charlotte McEleny

Charlotte McEleny is The Drum's Asia Editor, charged with finding all the interesting industry news and insights from the Asia Pacific region. During her year in Asia, she's covered topics as wide ranging as industry overwork to artificial intelligence, and interviewed top CMOs such as Alibaba's Chris Tung, and world famous creatives such as Rankin.

Based in Singapore, she travels the region regularly, attending and presenting at many top events, such as Spikes, Ad Week Asia and Innovfest.

Prior to her role as Asia Editor, she spent 10 years working across the London marketing trade magazines, even picking up an award for Best Digital Team at the PPA Digital Awards during her spell as digital editor at Marketing.

All by Charlotte