Hulu has made a strategic move in the battle of the streaming giants after announcing the launch of its virtual reality app.
The free app is available on the Oculus-powered Samsung Gear VR and features 25 selections of VR content from providers such as Showtime Networks, Viacom, RYOT, The National Geographic Channel, and more.
Hulu, which is currently owned by firms including Walt Disney, 21st Century Fox and Comcast, is promoting an array of exclusive 360-degree content through the app as well as the 2D content from its catalogue.
The promotion of Hulu exclusive content follows similar moves from rivals such as Netflix which has significantly reduced its library of non-exclusive content in an effort to promote its original programs.
Hulu is not the first to step into the VR market, Netflix also has its own Samsung Gear VR app however it can only display content at a somewhat antiquated 480p resolution which noticeably degrades the picture quality.
As well as having the upper hand with its exclusive original VR content Hulu has also confirmed that its VR content displays resolutions "close to 4k" while its 2D content will run at 720p.