Facebook last month rolled out redesigned video metrics in its Page Insights dashboard, which included much-needed updates for publishers who have increasingly turned to producing video content for the platform.
Among the new metrics added were minutes viewed and 10-second views, analytics that have already helped publishers better measure performance and plan future content.
However, these stats - along with total views - were not granular enough for those wanting to measure the half-life of their content. If a video was published on February 1, for example, but performed best on February 15, there was no easy way to measure this.
Since the rollout, the number one ask from publishers has been daily breakdowns. In a blog post, Facebook product manager, Anaid Gomez-Ortigoza, announced that starting today Page owners can access day-by-day breakdowns for the following metrics:
Minutes Viewed: The total minutes of watch time spent on the video on a particular day.
Views: The number of times your video was viewed on a particular day.
10-second views: The number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, this metric refers to the number of times people viewed at least 97 percent of the video.
This will give publishers insight not only into how much a particular video is consumed, but when -- it will also help help better determine why. As more analytics teams spend time in this dashboard, look for Facebook to continue to release updates based on their wants.