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Ad of the Day: The Garden Bridge - This is our London

The Garden Bridge Trust has teamed up with content agency Across the Pond for a new film promoting the ambitious project.

Launched to coincide with the signing of the construction contract for the bridge, the film is a celebration of everything that makes London unique.

Across the Pond agency and strategy director, Robert Waddilove, said the film aimed to "generate excitement and support" for the Garden Bridge.

"To do this we wanted to consider the day-to-day lives of real Londoners in the city. The hustle and bustle, the characters and the variety,” said Waddilove. “All whilst expressing balance with how the bridge will provide a new place for calm, nature and reflection."

The film, which was shot over four days in each corner of the city, was directed by Charlie Robins and co-produced by Forever Pictures. 

To check out the latest advertising, design and creative work from around the globe visit our new Creative Works homepage.

Agency: Across the Pond
Executive Creative Director: Maggi Machado
Creative Director: David Foggon
Additional Credits: Managing Director: Julie Cohen
Agency & Strategy Director: Robert Waddilove
Executive Producer: Ellie Goodwin
Agency Producer: Alison Severs
Production Company: Forever Pictures
Executive Producer: Sasha Nixon
Director: Charlie Robins
Director of Photography: Chris Clarke
Producer: Sonya Sier
Editor: Dan Sherwin @ Final Cut
Post Production: Julien Biard @ Finish
Sound Design: Patch Rowland @ Final Cut
Music: Dark Sky ‘Imagin’ 

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