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Ad of the Day: The Garden Bridge - This is our London

The Garden Bridge Trust has teamed up with content agency Across the Pond for a new film promoting the ambitious project.

Launched to coincide with the signing of the construction contract for the bridge, the film is a celebration of everything that makes London unique.

Across the Pond agency and strategy director, Robert Waddilove, said the film aimed to "generate excitement and support" for the Garden Bridge.

"To do this we wanted to consider the day-to-day lives of real Londoners in the city. The hustle and bustle, the characters and the variety,” said Waddilove. “All whilst expressing balance with how the bridge will provide a new place for calm, nature and reflection."

The film, which was shot over four days in each corner of the city, was directed by Charlie Robins and co-produced by Forever Pictures.

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Agency: Across the Pond

Executive Creative Director: Maggi Machado

Creative Director: David Foggon

Additional Credits: Managing Director: Julie Cohen

Agency & Strategy Director: Robert Waddilove

Executive Producer: Ellie Goodwin

Agency Producer: Alison Severs

Production Company: Forever Pictures

Executive Producer: Sasha Nixon

Director: Charlie Robins

Director of Photography: Chris Clarke

Producer: Sonya Sier

Editor: Dan Sherwin @ Final Cut

Post Production: Julien Biard @ Finish

Sound Design: Patch Rowland @ Final Cut

Music: Dark Sky ‘Imagin’

Gillian West

Gillian West manages the Creative Works section of The Drum covering weekly round-ups, Ad of the Day, Creative Work of the Week and Creative Work of the Month.

All by Gillian