Infographic: Batman V Superman - who is the ultimate marketer

Upon the release of Batman V Superman: Dawn of Justice, addmustard has collated data around the marketing credentials of each superhero.

From number of rebrands, to merchandise sales, to gross income from movie release, the infographic covers it all.

Across all the categories, Batman trumps Superman, nine points to four.

Find out why below.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John