The internal pressure to create great content – Pizza Express' Tim Love joins the Social Buzz Show to discuss

In the most recent episode of The Drum's weekly Social Buzz show, Pizza Express' social media and community manager takes to the sofa with our community manager Adam Libonatti-Roche.

Some of the hot topics up for debate are being bold on social and getting over the fear of a negative reaction from your audience when it comes to content marketing.

Having previously worked as a senior content producer at Tottenham Hotspur, Love also offers some insight into how social for sport differs from brands.

"Working for a sports team is absolutely incredible," he said. "The audience you're working with care so much about the people you're creating content about and what you find is that every single thing you, you fear in some way what might happen because they're so emotional regarding everything you talk about."

"The reaction you get to your content can differ so much, depending on what's happened on the pitch," he added.

The series accompanies The Drum’s weekly Social Buzz chat, which takes place every Tuesday between 7-8pm GMT. You can follow and contribute on Twitter using the hashtag #SMBuzzChat.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she primarily writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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