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Creative Works: Featuring DDB Stockholm, WCRS, Don't Panic London and more

Welcome to The Drum Creative Works, in partnership with Workfront.

As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Ad of the Week'. 

We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 28 March.

For project information, credits and more hover over the 'i' icon or expand to full screen. 

To submit work for future publication contact Gillian West or Rebecca Stewart.

For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

Don’t Panic : Greenpeace 'The Little Explorer'

Agency: Don’t Panic
Client: Greenpeace
Date: March 2016
Don’t Panic has teamed up with Greenpeace to support its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic. The agency has launched ‘The Little Explorer’ to show the impact that destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake.
The video shows a young girl in her room, imagining herself exploring the beauty of the Arctic sea’s depths and its native wildlife. The scene is suddenly ruined by a trawl net that descends, sweeping the young girl away.
This film is at the forefront of Greenpeace’s campaign to Save the Arctic, which calls on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the fragile ecosystem.
The campaign calls for retailers and food brands to no longer use suppliers that engage in destructive fishing in these waters. Greenpeace is also calling on the Norwegian government to create a ‘Marine Protected Area’ in the northern Barents Sea and the waters around Svalbard.
Don’t Panic’s latest work for Greenpeace follows its Cannes Lions and D&AD award-winning LEGO: Everything is NOT Awesome, which became a worldwide viral hit and helped force an end to Lego’s fifty-year partnership with Shell, worth £68 million.
Creative Director: Richard Beer
Art Director: Anne Gry Skovdal
Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner
Project Lead: Nisha Mullea
Additional Credits: The Little Explorer: Emily Dante
Director of Photography: David Wright
Director: Simon Mitchell
Producer: Charlie Miller
Tags: Europe, greenpeace

Pearlfisher: Jameson Irish Whiskey 'St Patrick’s Day bottle'

Agency: Pearlfisher
Client: Jameson Irish Whiskey
Date: March 2016
Jameson and Pearlfisher have collaborated with Dublin street artist James Earley to create the 2016 Jameson limited edition St Patrick’s Day bottle.
This year’s bottle – the 5th limited edition St Patrick’s Day bottle - was inspired by the bridges crossing the River Liffey in Dublin, and reflects how structures like this represent the “soul of modern Dublin” by linking spaces, people and ideas.
Founding Partner and Chief Creative Officer: Jonathan Ford
Creative Director: Sarah Cattle
Client Director: Joanna Peirce
Artist: James Earley
Tags: Europe, Jameson Irish Whiskey

DigitasLBi: Plume Labs 'Pigeon Air Patrol'

Agency: DigitasLBi
Client: Plume Labs
Date: March 2016
Plume Labs, a technology company that helps consumers track and reduce their exposure to air pollution, has launched the first ever flock of pollution-monitoring pigeons across London. The initiative was created in partnership with global marketing and technology agency DigitasLBi with support from industry partners Twitter and aims to raise awareness of air pollution.
Over the course of three days, Plume Labs and DigitasLBi released ten pigeons wearing small pollution-monitoring backpacks. Lightweight pollution sensors, created by Plume Labs, are stitched onto small fabric vests which fit comfortably on the pigeons and measure levels of nitrogen dioxide and ozone, the main gases behind harmful urban air pollution.
The Pigeon Air Patrol monitored air quality in the capital reporting back via Twitter. Londoners can tweet their location to the handle @PigeonAir to receive an instant response from one of the pigeons (named Coco, Julius and Norbert), telling them about the level of pollution in their area.
Recipients are also invited to visit the campaign microsite, where they can view a live map of the pigeons’ flights, learn about air pollution and its health risks, find out more about the pigeons and download the Plume Air mobile app.
The campaign encourages Londoners to join the Air Patrol, by becoming beta testers for a wearable version of Plume Labs’ air pollution measuring device.
Pigeon Air Patrol will be supported by Promoted Tweets as well as outreach activity to relevant influencers on Twitter.
Chief Creative Officer: Simon Gill
Creative Director: Pierre Duquesnoy
Copywriter: Katie Carruthers
Additional Credits: Creative Strategy Director: Nikki Stammers
Managing Director: Matt Steward
Experience Director: Helen Fuchs
Head of Content & Distribution: Jasmin Kocur
Head of Content: Stuart Aitken
Content Strategist: Cirine Drira
Design Director: Ben Sandhu
Designer: Alan Chu
Creative Technologist: Kevin Mar-Molinero
Lead Technologist: Darryl Morton
Developer: Thomas Hill
Lead Producer: David Lamb
Production Co-ordinator: Mathilde Boulben
Technology Partner: Sebastien De Cock
Social Data Analyst: Claire Farrell
Pigeon Handler: Brian Woodhouse
Pigeon Advisor: Steve White
PR & Marketing Director: Julia Conroy
Tags: Europe, Plume Labs

Aesop : HBO 'Game of Thrones Boxsets'

Agency: Aesop
Client: HBO
Date: March 2016
Aesop Agency has designed the Complete Seasons 1-5 boxset and two Season 5 exclusives for HBO’s cult fantasy drama – Game of Thrones.
The striking design features intriguing visual references taken from the Game of Thrones series – a golden mask; feathers; a spearhead. They are visual triggers, ‘magic tokens’ that draw you in – rewarding the die-hard fans with the obscure references whilst enticing those who have yet to cross the Game of Thrones threshold.
Design Director: Dan Calderwood
Tags: Europe, Game of Thrones, HBO

4Creative: Channel 4 'Underdog'

Agency: 4Creative
Client: Channel 4
Date: March 2016
Roving newshound, Underdog, returns to television screens tonight as part of a Channel 4 brand film discussing the broadcaster’s unique model and public service remit.

Made by Channel 4’s in-house, multi-award winning creative agency, 4Creative, the new series of brand films reveal that Underdog has secured his own chat show which features celebrity guests discussing their own experiences of working with Channel 4.
Guests featured in the chat show – ‘Chewing the Fat with Underdog’ - include stars of Channel 4 programmes: Ashley Walters; Derren Brown; Jon Snow; Michaela Coel; Alan Carr; Anne-Marie Duff; Rob Delany; Greg Davies; Thomas Turgoose, Emily Berrington, Jonnie Peacock; and Kayvan Novak.
Executive Creative Director: Chris Bovill, John Allison
Creative: Joylon White, Richard Biggs
Additional Credits: Executive Producer: Shananne Lane
Business Director: Olivia Browne
Director: Neil Gorringe
Producer: Nicola Brown
Production Manager: Charlotte Jones
DOP: Tom Townend
1st AD: Marc Wilson
Costume Designer: Wiz Francis
Production Designer: Simon Davis
Puppeteer: Oliver Smart
Casting: Gail Stevens
Writer: Cein McGillicuddy
Offline Editor: Quin Williams @ TenThree Editors
Sound Design: Chris Southwell @ Unit
Post Production: MPC/Unit
Tags: Europe, channel 4, underdog

Faster Horses: Uniqlo 'This Way to Utopia'

Agency: Faster Horses
Client: Uniqlo
Date: March 2016

Fast Retailing’s Creative President, John Jay, said, ‘London is a very important market for any global retail business. It is the most diverse city in the world which makes it a creative and cultural utopia and we want to celebrate this and be part of it.’

The campaign, called This Way to Utopia, is a celebration of the vibrant cultural scene in London. It was conceived and produced by Faster Horses, a creative partnership founded by award-winning creative directors Sam Walker and Joe De Souza, and will include a roadblock TV ad and Oxford Street takeover.

Sam Walker of Faster Horses said: ‘It’s exciting to work on a great brand that’s not afraid to keep moving, evolving and challenging perceptions.’

The TV advertisement will air on 13 March, taking over a two-and-a-half-minute break during ‘Indian Summer’ on Channel 4. Bold and stylised, the film features some of the UK’s best young contemporary dancers, shot beautifully against unexpected locations around London. The choreographer was Lukas McFarlane, who won Sky 1’s ‘Got to Dance’ TV dance competition. The soundtrack is 'Madeleine' by Konstantin Sibold.

The out of home campaign will feature six cultural ambassadors, chosen by UNIQLO and reflecting the outstanding creativity, positivity and diversity of London in 2016 - all shot by world-class photographer, Rankin.



Creative Director: Sam Walker, Joe De Souza
Additional Credits: Production Company: Riff Raff
Director: Sam Walker
Producer: Gwilym Gwillim
Executive Producer: Matthew Fone
Director of Photography: Stephen Keith Roach
Editor: Joe Guest @ Final Cut
Post Production: Envy
Sound Design: Envy
Music: Madeleine by Konstantin Sibold
Photographer: Rankin
Print Producer: Helen Archer
Typography/Design: Tom Probert @ The Cabinet
Mural Illustrator: Jean Jullien
Digital Agency: Graphite
PR Agency: Exposure

Tags: Europe, Uniqlo

MullenLowe London: Inspiring the Future 'Redraw the Balance'

Agency: MullenLowe London
Client: Inspiring the Future
Date: March 2016
Exactly one week on from International Women’s Day a new film reveals the reality of gender stereotyping amongst primary school children. The two minute film was shot on location at Whitstable Junior School in Kent with 20 children between the ages of 5 and 7.
When asked to draw a firefighter, surgeon and a fighter pilot, 61 pictures were drawn of men and only 5 were female.
The ‘Redraw The Balance’ video provocatively captures how, early on in their education, children already define career opportunities as male and female.
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Senior Creative Team: Katrina Encanto, Edgar Galang
Additional Credits: Account Director: Isobel Dighe
Agency Producer: Lucy Jay
Agency Designer: Ryan Self
Agency Editor: Martin Bridge
Production Company: Burger
Director: Matt Huntley
Producer: Alan Traquair
Line Producer: Simon Brooksbank
DOP: Tom Wright
Editor: Jack Foxton
Post Production: Unit
Audio Post Production: Unit
Tags: Europe, inspiring the future

Chapter: Gill 'Brand refresh'

Agency: Chapter
Client: Gill
Date: March 2016
Chapter has been working alongside Gill, the global marine and sportswear brand, to create a new look and feel for the brand.
The new look will run in specialist press and online as well as across a suite of materials, including retail catalogues, buyer’s guides and general marketing support for all future product ranges.
Creative Director: Ian Boulter
Tags: Europe, gill

Taylor Herring: Samsung 'Everyday Illusions'

Agency: Taylor Herring
Client: Samsung
Date: March 2016
Taylor Herring have been engaged by Samsung to devise a multi-platform creative campaign featuring Britain’s top magician Dynamo to mark the launch of the new Samsung Galaxy S7 and S7 edge.
The creative brand communications agency were awarded the brief following a multi-agency creative pitch process.
The campaign, entitled S7 Everyday Illusions is designed to amplify and hero the advanced camera functionality of the new Galaxy S7 & S7 edge phones which includes a super-fast shutter speed, low-level lighting capability and speedy auto-focus
Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK recently switched to using the Samsung Galaxy S7 and worked closely with Taylor Herring to create a series of seven ‘Everyday Illusions’ using the phone.
The final images utilise a mixture of "forced perspective" techniques, combined with everyday items and a handful of simple, easily-made props to create the simple photographic illusions. Each of the images and the accompanying behind the scenes the video were all shot entirely on the S7.
From floating above the London skyline using an umbrella to shrinking himself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.
Managing Partner: Peter Mountstevens
Tags: Europe, samsung, Dynamo

FCB Inferno: SKY Q 'DRTV Launch'

Agency: FCB Inferno
Client: SKY Q
Date: March 2016
FCB Inferno has created eight direct response TVCs to support the launch of Sky TV’s brand-new, premium ‘Sky Q’ product. The ads continue to utilise the core brand idea – TV content bursting free from screens, in the form of liquid droplets, following consumers as they switch seamlessly between TVs and tablets – a term Sky have coined Fluid Viewing.
Initially, two 30” ads will air on Sky’s Ad Smart service, with one 40” on Peak airtime. A following five edits planned for phasing throughout 2016.
Creative Director: Owen Lee, Natasha Blevins
Copywriter: Ben Usher
Additional Credits: Account Director: Jon Mobbs, Bindy Bowden
Strategy: Marcus Richardson
TV Producer: Mandy Boyter, Rosie Hutchinson
Production Company: Academy Films
Director: Conkerco
Executive Producer: Mark Whittlow-Williams
Director of Photography: Ben Magahy
VFX & Design: The Mill
Executive Producer: Misha Stanford-Harris
Shoot Supervisor: Hitesh Patel, Mike Chapman
2D Lead Artist: Gianluca Di Marci
3D Lead Artist: Adam Droy, Paul Donnellan
Colour: The Mill
Executive Producer, Colour: Dan Kreeger
Colourist: Seamus O’Kane
Sound: Angell Sound
Sound Designer: Nick Angell
Offline Editor: Nick Hindson – Assembly Rooms
Tags: Europe, skyq

DDB Stockholm: Klarna 'Smooth payments'

Agency: DDB Stockholm
Client: Klarna
Date: March 2016
This is a series of three spots for the Swedish on-line payment company Klarna.  Directed by The Perlorian Brothers for DDB Stockholm with post by Glassworks UK and original music by DeadMono.
Klarna is one of Europe's leading online payment companies. Klarna was founded in Stockholm in 2005 with the idea to simplify buying. Our goal is to become the world’s favorite way to buy. 
Art Director: Tomas Granath
Copywriter: Martin Lundgren
Business Director: Jacob Sandström
Agency Producer: Mattias Bengtsson
Account Manager: Linda Bryttmar
Sound Design: Redpipe
VoiceOver: Michael Hayes, Soho Voices
Online DDB House: Lukas Thuvesson
Music: Deadmono
Production Company: MJZ
Executive Producer: Helen Kenny
Producer: Yann Gorriz
Directed by The Perlorian Bros
CG and Post: Glassworks
Executive Producer: Jane Bakx
Producer: Christian Downes
CG animation & styling & lighting: Rüdiger Kaltenhauser
CG modelling & animation & lighting: Dan Hope
CG rigging: Martin Chatterjee
CG Modelling: Roman Vrbovsky
CG styling: Vaclav Cizkovsky
Compositing: Ally Burnett Grading: Jonny Thorpe
Tags: Europe

Adam&EveDDB: Lloyds Banking Group 'For your next step'

Agency: Adam&EveDDB
Client: Lloyds Banking Group
Date: March 2016
Lloyds Bank is launching a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the strapline ‘For Your Next Step’ and shows how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life.
The new campaign continues the use of the iconic black horse, following its return in last year’s 250 anniversary campaign, also created by Adam&EveDDB.
At the heart of the campaign is a 60 second film, shot in super slow-motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral.  At the end of the film each of the scenes then returns to real time as we see each step unfold.
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Managing Director: Mat Goff
Creative Director: James Gillham, Graham Cappi
Art Director: James Gillham
Copywriter: Graham Cappi
Additional Credits: Agency Producer: Victoria Bennett 
Assistant Producer: Kendal Drake
Business Director: Charlie Elliott
Account Director: Gemma Cox/Alex Attfield
Designer/ Typographer: Alex Fairman, Scott Silvey
Media agency: Greenhouse (MEC)
Production Company: Rogue Productions
Executive Producer: Charlie Crompton
Head of Production: James Howland
Director: Sam Brown
D.O.P: Alex Barber
Production Designer: Andy Kelly
Editing Company: The Quarry
Editor: Paul Watts
Post Production: The Mill
Post Executive Producer: Ian Berry
Post Producer: Tom Manton
VFX Supervisor: Jonathan Westley/Gary Driver/Hitesh Patel
2D Lead Artist: Jonathan Westley/Gary Driver
2D Artist: Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson, Ben Horvath, Siro Valente
3D Artist: Tom Raynor
Colourist: Seamus O’Kane
Audio Post Production: Wave Studios
Sound Designer: Aaron Reynolds
Track Title: Mad World
Composer: Roland Orzabal
Master Recording: Jennifer Ann
Publisher: Chrysalis Music Ltd
Master Rights: BMG Rights Management
Music Supervisor: Platinum Rye
Tags: Europe, lloyds bank

WCRS: The Royal Navy 'Don’t Do the Everyday, Every Day'

Agency: WCRS
Client: The Royal Navy
Date: March 2016
The Royal Navy’s latest recruitment campaign for the Royal Naval Reserve (RNR) has launched with a 60” TV spot. It marks the first stage in the roll-out of the RNR’s new positioning, ‘Don’t do the everyday, every day’. The idea stems from the wealth of new opportunities and experiences that the RNR provides, which people can fit around full-time civilian jobs. The campaign aims to show potential recruits how the RNR can build on an already exciting life by offering experiences that you wouldn’t normally get, and allowing you to do things you simply wouldn’t do in your everyday life. The 60” spot, created by WCRS, tells the story of one Reservist’s journey and what she accomplishes in the RNR. The script focuses on Wednesday as the day that opens up a world of opportunities (many of the Reserve units around the country meet on that evening). As the story develops, we see how the RNR takes our hero outside of her everyday life and allows her to gain unique experiences. The spot was directed by Max Fisher at Outsider, who has previously worked with the Royal Navy on their Regulars recruitment as part of the ‘Made in the Royal Navy’ campaign.
Creative Director: Jules Chalkley
Creative: Conrad Swanston, Alex Bingham
Additional Credits: Agency Producer: Eliot Liss, Millie Tett
Account Handling: Michael McConville, Ariel Haber
Planning: Liz Baines
Media Agency: MEC (Planning), Carat (Buying)
Production Company: Outsider
Director: Max Fisher
Producer: Jeremy Bannister
Editor: Rebecca Luff @ tenthree
Post Production: Creative Outpost (Grade: James Bamford @ The Mill)
Audio: Culum Simpson @ Jungle
Music: Onelung - 'Cinema 90’
Tags: Europe, royal navy

Spark44: Jaguar 'The Arrival'

Agency: Spark44
Client: Jaguar
Date: March 2016
​Jaguar has recruited none other than Professor Stephen Hawking to play the role of a villain in its new ad.
The 74 year-old announced his part in the car manufacturer's latest ad on his Facebook page: "You all know me as Professor Stephen Hawking, the physicist wrestling with the great concepts of time and space. But there is another side to me that you may not know: Stephen Hawking the actor."
"I have always wanted to be in a movie playing the part of a typical British villain. And now, thanks to Jaguar my wish has come true.
"I am proud to present the premiere of the launch commercial for Jaguar's first performance SUV, the new Jaguar F-PACE. -SH".
The ad was created by marketing and advertising agency Spark44 and directed by King's Speach director Tom Hooper. Hawking now joins a growing list of British stars to play the role of villain in Jaguar’s ads including Tom Hiddleston, Mark Strong and Sir Ben Kingsley.
Chief Creative Officer: Werner Krainz
Creative Director: Martin Cox, John Sutcliffe, Pete Harle
Additional Credits: Agency Producer: Mondi Howard
Production Company: Smuggler
Director: Tom Hooper
Tags: Europe, jaguar


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