Creative Works Ad of the Week: Compare the Market - The Heroic Journey
After ditching Nicole in their last campaign Aleksandr and Sergei are back on the streets of LA and triumphing in The Drum’s Creative Works.
Voted Ad of the Week by The Drum readers, Compare the Market’s latest campaign sees the meerkats become their favourite superheroes – Batman and Superman.
Timed to coincide with the launch of Batman v Superman: Dawn of Justice this week, the spot promotes Compare the Market’s new limited edition Batman and Superman soft toys.
To vote for next week’s Ad of the Week visit the latest Creative Works round-up and to check out the latest advertising, design and creative work from around the globe visit our new Creative Works homepage.
Agency: VCCP
Executive Creative Director: Darren Bailes
Creative Director: Matt Lloyd
Creative Team: Matt Hynds, Liam Wilson
Additional Credits: TV Producer: Carly Parris
Executive Producer: Andy Leahy
Planner: Rik Mistry
Production Company: Passion Pictures
Director: Dave Scanlon
Executive Producer: Russell Mclean
Animation Producer: Anna Cunnington
Live Action Producer: Patrick Duguid
Editor: Gus Herdman
Animation & VFX: Passion Pictures
VFX Supervisor: Neil Riley @ Passion Pictures
Colourist: Simone Grattarola @ Time Based Arts
Post Production: Brain Carbin @ Rushes
Sound Engineer: Ben Leeves @ Grand Central