Public #NameOurShip campaign could see £200m RRS vessel named 'Boaty McBoatface'

An online campaign calling on the public to name a new £200m Royal Research Ship could see the newest member of the fleet sail under the title 'Boaty McBoatface'.

The Natural Environment Research Council's (Nerc) #NameOurShip campaign has thrown up an interesting frontrunner, with RRS Boaty McBoatface taking the lead over RRS Henry Worsley and RRS David Attenborough.

The new ship, which will take to the seas on a mission to study ice sheets, ocean currents and marine life, has been subject to an online poll asking the public to suggest and vote for its name.

As of yesterday, these were some of the top suggestions:

The campaign gained so much momentum on Twitter that it broke Nerc's website:

The vessel is due to be operational in 2019, other names in the running include: RRS Usain Boat, RRS Ice Ice Baby and RRS Boatimus Prime.

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Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering events in Europe and the US like Ad Week, Dmexco, Dreamforce and Ciclope.

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