Weed killer maker Monsanto picks MEC for pan-European media account
Monsanto, the maker of the Roundup weed killer brand, has tasked MEC to lead it's media planning and buying across Europe.
The consumer-focused part of the business appointed the WPP-owned agency without a pitch and ends ties to the Havas owned Arena Media.
Monsanto is set to run a campaign over Easter to coincide with the start of spring and the gardening season. The campaign will push Roundup Gel, which targets weeds without damaging plants nearby, running on TV and other digital channels.
Gary Philpotts, business director at Roundup Consumer, said: “I’m impressed with MEC’s thorough approach to audio visual planning and understanding of the category. I’m confident that the 2016 campaign strategy will deliver for Roundup. ”