Business on the move: TfL, Seiko, Scottish Friendly and more
TfL has selected Exterion Media as its media partner for its £1bn rail advertising account. The contract will see Exterion Media oversee TfL's advertising space and develop new advertising technology across its transport network - with advertising spaces being sold on trains and at more than 400 stations across TfL’s network, which supports around 30 million journeys a day.
Watch manufacturer Seiko UK has appointed UM London to manage its media planning and buying duties in the UK. The account, worth £2m, has been won from Maxus.
Secret Cinema has appointed creative agency Unity to handle the launch of its latest immersive experience project, post-apocalyptic horror film 28 Days Later. Unity has been hired to deliver against a wide-ranging brief, which covers strategic and creative direction for both the pre-production activity and the launch itself.
Portmeirion Group has tasked PR and social media specialist, Wolfstar to deliver an integrated communications campaign for the 200th anniversary of its Spode Blue Italian design. Wolfstar has been briefed to increase brand awareness and raise the profile of Spode and Blue Italian’s rich history and engage with new and existing audiences. The 12-month campaign will include social media, media relations, blogger outreach and a host of creative initiatives.
Scottish Friendly has appointied Croud as its new PPC and SEO specialist. The appointment aims to place Scottish Friendly in a stronger position to deliver cut through in the competitive ISA market and achieve its goal of making investing accessible to everyone.
Tandem, a new full-service bank that aims to challenge the traditional banking model, has appointed Eulogy as its retained PR agency to help tell its story, as it gears up to its launch later this year.
Monsanto the company behind Roundup weed killer has handed its media planning and buying account to MEC. The WPP-owned agency won the business without a competitive pitch and the business moves from Arena Media.
GreenPan, the ceramic non-stick cookware brand, has appointed Wild Card to handle a four-month consumer communications project. Activity will focus on building brand awareness of GreenPan with target audiences in consumer and retail media. The project will focus on raising awareness of the dangers of traditional non-stick and the brand’s full range of products.