Vine stars ask Twitter for compensation à la YouTube creators

Vine influencers have reportedly asked Twitter to stump up cash for posting content on the platform.

A host of the social network's most prominent Viners have met with the firm and its parent company Twitter to discuss being paid for the clips, according to a report from BuzzFeed.

“There’s no war or bad blood, the creators just want to be treated fairly,” a creator who was present at the meeting told BuzzFeed News. “Right now they are trying to figure this out.”

The meet up was apparently requested by the influencers themselves and comes amid an ongoing arms race between Facebook, YouTube and Twitter to retain top talent to keep audiences engaged.

Vine launched over three years ago, and some users quickly made a name for themselves clocking up millions of followers, mastering the art of shortform via six-second clips. It's not known who was in the meeting, users with the highest number of followers such as KingBach, Cameron Dallas and prankster Lele Pons have over tens of millions of fans, and like YouTubers have expanded their remit beyond the platform appearing in movies and TV shows and into other social channels like Facebook, Instagram, and Snapchat.

YouTube and Facebook already have in place monetisation programmes for creators and publishers, with the former offering its stars a 55 to 45 per cent ad-revenue split.

Twitter is currently fighting hard to retain talent within the business and has apparently been handing out bonuses and stock to staff to keep them from straying.

Rebecca Stewart

Rebecca Stewart is The Drum's breaking news and social media reporter, covering how brands and media companies are using platforms like Snapchat, Facebook, Twitter and beyond.

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