US Creative Works Ad of the Week: Califia Farms Loves You Back

Almond milk brand Califia Farms recently launched its first major campaign to promote its “good for you products that are also good for the planet.”

Created by South Carolina agency Erwin Penland, the video has been voted by US Creative Works readers as Ad of the Week.

Called ‘Califia Farms Loves You Back,’ the colorful film uses stop motion animation techniques to tell the California brand’s story.

Erwin Penland was named agency of record for Califia Farms last year. Aside from the video, the agency will also be handling paid and organic social for the brand’s latest campaign.

If you’d like to vote for next week’s US Ad of the Week, visit our US Creative Works here.

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Minda Smiley

Minda Smiley is a reporter at The Drum covering creativity and advertising. Based in Philadelphia, she primarily covers independent agencies and B2B marketing. She also oversees The Drum’s “Independent Influence,” a weekly series that spotlights the work, perspectives and inspirations behind independent agencies. During her time at The Drum, she has covered industry events including SXSW, ANA Masters of Marketing, 4A’s Transformation and C2 Montréal. She is a graduate of the City University of New York’s Graduate School of Journalism.

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