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Sky launches dedicated virtual reality studio and sets sights on app

Sky has announced the launch of a dedicated virtual reality production unit, as well as plans to distribute the VR content through a branded app.

Led by executive producer Neil Graham, Sky VR Studio is promising 20 different pieces of 360-degree content across the coming year, including films on boxer Anthony Joshua and Team Sky taking on the Tour de France.

The studio’s first two programmes will be released tomorrow. These were shot during Formula 1 testing in Barcelona, and aim to transport viewers to the pit lane, the team garages and the track.

The content will be available to view in 2D via the Facebook 360 Video Platform, while a full VR experience will also be available through Oculus’ app – available to watch on the Samsung Gear VR and Oculus Rift headsets.

Sky has also revealed future plans to distribute content through a dedicated Sky VR app.

Gary Davey, managing director, content at Sky, said: "The Sky VR Studio allows us to add a new dimension to storytelling, taking viewers to extraordinary places and offering a unique perspective on a whole host of events. The development of VR technology is moving at an incredible pace and excitement is building about its potential.

"Our expertise across a wide range of video content, from original drama to live sport, gives us a unique ability to bring VR to life for customers. This is just the start and we’re looking forward to creating more amazing VR content and exploring the possibilities with our tech and content partners."

Featured by The Drum