How brands channeled the luck o' the Irish for St Patrick's Day on Twitter

Happy Saint Patrick’s Day.

Brands pitched into the globally celebrated day where people dig out and flaunt their Irishness, including those whose links to the Emerald Isle could best be described as tenuous.

Below we've collected some of the best Twitter had to offer.

NFL

Game of Thrones

Sonic the Hedgehog

Disney/Pixar

DreamWorks

Vine

Lexus

Angry Birds

Microsoft Surface

Warner Bros

Google For Education

Comedy Central

US Olympics Team

Tiffany and co

Google Play

Innocent Drinks

Doctor Pepper

Disney

Google Maps

Visit London

Android

Guinness US

Papa John’s

Tumblr

Marmite

Jeep

Converse

FC Bayern Munchen

Paddy Power

One Plus

You’ll have likely noticed some brands using the 4 leaf clover instead of shamrock – the traditional Irish plant associated with the holiday – Guinness Canada made such a mistake earlier this week.

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John McCarthy

John is an entertainment marketing reporter at The Drum. He writes about the amazing marketing stories coming from the movie, TV, music and video game industries. He's also the hunt for the weirder trends in marketing and advertising.

Fuelled by tea.

All by John