The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Virtual Reality (VR) PlayStation VR Sony

Sony unveils its affordable VR solution that pairs with the PS4

Author

By John McCarthy, Opinion Editor

March 16, 2016 | 2 min read

Sony has uncut Facebook’s Oculus VR headset with a hardware unveil that looks to capture the imaginations of a bolstered video gaming market in addition to the casuals who can benefit from developments in the realm of virtual reality.

The Japanese electronics company elected to reveal its long-awaited hardware pivot and PlayStation 4 companion, PlayStation VR during the Game Developers Conference.

Priced at $399 (£350), the headset will be released in the second half of 2016 - $200 cheaper than the Oculus Rift and have as expensive as HTC's Vive. Catalysing the general appeal of the niche tech will be the release of 50 specially developed games.

Andrew House, president and global chief executive of Sony, said: “PlayStation VR represents a transformative experience in gaming, and we wanted to take the time needed to launch with a broad variety of content and a sufficient supply of hardware.

“The full promise of PlayStation VR will continue to grow over time as talented developers create new experiences and new genres that wouldn’t be possible outside of VR. The future looks bright indeed.”

Last month The Drum spoke to Jed Ashforth, senior designer at Sony Computer Entertainment Europe, about its ambitions in VR.

Virtual Reality (VR) PlayStation VR Sony

More from Virtual Reality (VR)

View all

Trending

Industry insights

View all
Add your own content +