Spotify has partnered again with SoulCycle to offer rides with famous DJs during SXSW Interactive and Music at the Spotify House. Found Remote attended the first ride with Chromeo and caught up with SoulCycle CMO Spencer Rice. Rice discusses the activation and why their brand is way more than just fitness.
SoulCycle CMO Spencer Rice giving an overview of their partnership with the Spotify house at #SXSW
Posted by Found Remote on Tuesday, March 15, 2016