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Adidas' long rumoured deal with Juventus star Paul Pogba finally confirmed

Paul Pogba

Adidas’ long rumoured sponsorship deal with Paul Pogba has been confirmed as the Juventus star agrees what is believed to be a 10-year deal.

Adidas confirmed the news today (16 March) with a tweet welcoming the French 23-year-old to the team of Adidas sponsored athletes, which also includes Barcelona star Lionel Messi.

Explaining why he chose Adidas, Pogba said: “This is the first sponsor contract I’ve signed and it’s a very important decision for me. I chose Adidas because we have shared passions and values. Adidas has the same vibe as I do, on and off the pitch.

“I love music, dance and fashion but my biggest passion is football and I needed a brand that would give me the space to express myself and explore new frontiers. In Adidas I found a partner with the same goals as me.”

To coincide with the confirmation of the deal, which has been widely rumoured since mid-February, the German sports brand unveiled Pogba’s official football boots. The exclusive gold and black Ace 16+ Pure Control kicks were co-created by Pogba and will initially only be given to him.

Discussing his involvement in the creation process, the French international midfielder said: “Adidas believes in my dream of building hype in the world of football. I hope I can leave a footprint and add something exciting and new to this iconic brand. The best is yet to come. This is Pogboom.”

Football is increasingly becoming a main driver of growth for Adidas, particularly in China where the sport is quickly flourishing as a result of significant financial investments.

Tony Connelly

I cover media, marketing and sponsorship news within the sports industry. This not only includes breaking news but writing feature pieces with insights from experts in the sports marketing world.

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